a decade of social media management and content development experience
social media management
Increasing follower count by 70% and boosting brand awareness by 25% through effective social media strategies!
With over ten years of experience managing social media channels, I excel in creating engaging content that resonates with audiences. I managed Funky Buddha’s brand social media accounts, creating compelling visual and written content that increased follower count by 70% and overall brand awareness by 25%. Also, lead the launch of Funky Buddha’s taproom accounts targeting exclusive content to local fans and followers.I employ social media listening techniques to analyze trends and audience engagement. My skills extend to crafting comprehensive social media calendars that ensure consistent and timely posts, aligned with brand objectives and campaigns.
viral content
My commitment to tracking social media trends informs my creative process, allowing me to produce content that resonates with audiences.
One of my standout achievements includes a viral organic Instagram reel that garnered over 1.4 million views and 68k in engagement. This success is not just about numbers; it's a testament to the power of understanding what captivates viewers and how to present ideas in innovative ways. I consistently explore new techniques, experiment with visuals, and refine my storytelling to ensure each piece of content is not only engaging but also shareable.
social media campaigns
I’ve led the planning and execution of social media campaigns that measurably boost reach, engagement, and follower growth across platforms (Instagram, Facebook, X, and YouTube). Below are a few unique campaigns:
Beer Recipes
Collaborated with Funky Buddha’s executive chef to create unique recipes infused with beer offerings. Not only did this campaign garner over 50k organic views, it produced engaging and educational content extending the experience of the products with consumers.
Shifty Employee Spotlight
Content series featuring interviews with Funky Buddha’s crew. This gave the brand a personal touch by spotlight the people behind the Buddha while raising employee moral within the company.
Last Snow Winter Village
Created a unique campaign for Funky Buddha’s winter seasonal Last Snow by building a real miniature winter village featuring characters from the brands artwork. This campaign boosted engagement with an innovative approach to telling the brands story with dynamic photos and videos.