a decade of social media management and content development experience
social media management
Increasing annual follower growth by 40% and engagement rate by 6% through audience-centric strategy and platform optimization.
With over ten years managing social media channels, I lead organic strategy and editorial calendars across Facebook, Instagram, X, TikTok, and LinkedIn — publishing daily and managing community engagement to keep brand voice consistent and audiences active.
I managed Funky Buddha's brand social accounts and led the launch of a separate taproom-specific account, using platform-native content and real-time trend insight to drive both digital growth and foot traffic to in-house events — including a campaign that generated 1.4M+ organic views and 68K engagements.
I also led and mentored a two-person team of content creators and copywriters, providing creative direction and ensuring consistent brand voice across every campaign.
Social-driven campaigns supported record turnout at MBCP Fest (2,000+ attendees, 260% ROI) and contributed to 44% YoY loyalty subscription growth.
viral content
My commitment to tracking social media trends informs my creative process, allowing me to produce content that resonates with audiences.
One of my standout achievements includes a viral organic Instagram reel promoting the launch of Funky Buddha's new taproom cocktail program, garnering over 1.4 million views and 68k in engagement. This success is not just about numbers; it's a testament to the power of understanding what captivates viewers and how to present ideas in innovative ways. I consistently explore new techniques, experiment with visuals, and refine my storytelling to ensure each piece of content is not only engaging but also shareable.
social media campaigns
I’ve led the planning and execution of social media campaigns that measurably boost reach, engagement, and follower growth across platforms. Below are a few unique campaigns:
Pregame Pilsner Launch
Led the organic launch campaign for Pregame Pilsner, generating over 2.4 million views with $0 media spend. By leaning into platform-native content and trend-driven storytelling rather than paid promotion, the campaign proved that creative strategy can drive major reach, turning a new product launch into one of the brand's most-viewed organic moments.
Beer Recipes
Collaborated with Funky Buddha’s executive chef to create unique recipes infused with beer offerings. Not only did this campaign garner over 50k organic views, it produced engaging and educational content extending the experience of the products with consumers.
Shifty Employee Spotlight
Content series featuring interviews with Funky Buddha’s crew. This gave the brand a personal touch by spotlight the people behind the Buddha while raising employee moral within the company.