website relaunch project
In leading the launch of Funky Buddha's new WordPress website, I initiated a comprehensive RFP process to identify and select the ideal website hosting partner. Through rigorous evaluation criteria, we prioritized innovative capabilities, scalability, and technical support to ensure a seamless collaboration.
Once the hosting partner was selected, I facilitated the design process, focusing on creating a dynamic site frame that would provide an engaging user experience. This involved brainstorming sessions to explore innovative layout options, ultimately leading to a user-centric design that highlighted Funky Buddha's unique brand personality.
Within the first ear of launching the revamped site, we achieved a remarkable 28% increase in page views, indicating a strong interest and engagement from our audience. Additionally, we observed a 15% decrease in bounce rate, underscoring the effectiveness of our design and content strategy in retaining visitors' attention.
beer finder app
In a strategic collaboration with our web hosting partner, we proudly launched the Funky Buddha Beer Finder app, a cutting-edge solution designed to enhance customer experience and drive sales. This innovative tool empowers users to effortlessly locate Funky Buddha products at nearby retailers, bridging the gap between our brand and our loyal consumers.
Through an intuitive interface, customers can quickly search for their favorite beers and discover new offerings, fostering a deeper connection to the Funky Buddha brand. The app not only enhances convenience for our customers but also significantly boosts overall sales by increasing product visibility in retail locations.
ecommerce
Innovative E-Commerce Management: Boosting Sales by 35%
Successfully managed Funky Buddha’s online store by meticulously crafting product pages that resonate with customers and seamlessly integrating custom pop-ups to enhance user engagement. Developed and automated abandoned cart email campaigns that re-engaged potential buyers, effectively converting interest into sales.
By rigorously tracking analytics, we made informed adjustments to both our SEO and content strategies, resulting in a 35% increase in sales, proving that a well-executed e-commerce strategy can make a significant impact.
content management
With over a decade of experience in website content management, I have successfully improved organic website traffic by 20% through engaging content strategy, meticulous keyword research and the implementation of SEO best practices. My expertise extends across the creation of various digital assets, including custom landing pages, engaging blog posts, dynamic event pages, and optimized online product pages.
Leveraging the latest trends in content management and SEO, I am committed to driving sustained traffic growth and fostering brand loyalty through innovative strategies tailored to meet the evolving demands of the digital landscape.