supporting over 50 PRODUCT LAUNCHES
From core brands to innovative limited releases, I supported Funky Buddha product launches with comprehensive digital marketing strategies, packaging development, and POS procurement.
limited releases
Managed cross functional teams to launch twelve annual limited release products including the rollout of digital marketing strategies, packaging development, and retail activations at the Funky Buddha Taproom.
THC Social tonics
Lead digital content strategy for Funky Buddha’s THC Social Tonic leveraging dynamic content for organic social media, paid ads, email marketing, and printed assets.
Seasonal Series
Supported the launch of quarterly seasonal releases with compelling content development strategies, digital ad support, and custom merchandise. Seasonal products would be distributed across the state of Florida.