BUILDING BRAND LOVE THROUGH FUN, FUNKY INFLUENCER RELATIONSHIPS

Beyond one-off campaigns, I built ongoing relationships with local Florida-based influencers and content creators, hosting them at the taproom for recurring visits, event coverage, and organic content. This approach generated 2.2 million in annual local reach, creating a consistent stream of authentic, locally-trusted content that kept the brand top-of-mind for the surrounding community and helped turn followers into repeat taproom guests.

LOCAL INFLUENCER RELATIONSHIPS

Led the launch of the Floridian Paradise Campaign featuring a custom kit filled with Funky Buddha beers and custom merchandise. Using Instagram, activated 100 micro-influencers to authentically promote and drive trial. The campaign increased brand awareness reaching over 800k users in addition to producing 250+ pieces of user generated content.

floridian Paradise kit campaign

Planned and executed the rollout of the Wingman Kit Campaign featuring Funky Buddha’s Hop Gun IPA. Activated 100 micro-influencers on Instagram for a boost in organic brand promotion. The campaign increased brand awareness reaching over 750k users and produced 275+ pieces of quality user generated content.