Summer paddleboard sweeps
Summer sweepstakes campaign engaging consumer to enter to win custom Funky Buddha Hard Seltzer paddleboard. Campaign was utilized in market and online garnering over 4k entries!
Tropical vibes sweeps
Boosted awareness of Funky Buddha’s Florida-inspired Tropical Hard Seltzer by giving away epic outdoor experiences across the state. Collaborated with four Florida establishments to curate unique experiences. The sweepstakes was utilized on Instagram generating over 2k entries!
untappd GAMIFICATION badge campaign
Celebrating one million beers “checked-in” on popular beer rating app - Untappd, I managed the launch of a custom badge that users could unlock for a limited time. This campaign drove trial of Funky Buddha beers and engaged core craft beer consumers.