With extensive field marketing experience, I specialize in planning and executing impactful activations designed to elevate brand awareness and encourage product trials. I've led 50+ annual experiential activations, sponsorships, and community events — including partnerships with the Florida Panthers, Tortuga Music Festival, and Royal Caribbean — for a venue welcoming 4,000+ weekly visitors.

I also own the promotional strategy for three annual in-house festivals — Oakland Park Oktoberfest, the brewery's Anniversary celebration, and Maple Bacon Coffee Porter Fest — managing everything from vendor coordination to promotional merchandise sourcing. In 2026, MBCP Fest became the most successful event in the brewery's history, drawing over 2,000 attendees, delivering a 260% ROI, and driving a significant lift in social engagement.